After choosing my brief it felt prudent to research what past designers have produced - initially I have looked into student Yellow Pencil Award Entries (I focused on the more illustrative/graphical and motion entries because those are the mediums highlighted in my chosen brief).
Joshua Ogden Past Yellow Pencil Award Winner Entry
The Project Brief (as stipulated by D&AD): To create an innovative poster that reflects one of the Ministry of Sounds biggest annual events: Saturday Session 2012.
I love the handmade quality to the entry below, theres a sense of physicality and textuality to the piece which is introduced via the layering. Although I like the sense of depth, the layers and the careful hues used I do think that it is one of the duller entries. There is no real sense of originality to the design (since its the Ministry of Sounds logo) and as a whole design it's visually pretty bland.
Group Collaboration-Past Yellow Pencil Award Winner Entry
The Brief (as stipulated by D&AD): Create a bilingual identity for the British Council's dressing the screen exhibition, reflect the high fashion and moving image nature of the exhibition through the physical graphics, way-finding, web presence, brochure and print design.
The designs below were part of a moving exhibition (these are the stills advertising it) - I like the simplicity of the movement (it utilises an almost stop motion effect which much like the entry above introduces a textural physicality). Motion seems to be the key theme throughout the designs which is displayed by the distorted strips of image. In some, vibrant colour has been used to break up the monochrome which creates a stain glass effect. These winners designed the whole branding for the exhibition which meant that their response was incredibly thought out an cohesive. Having said that from a design standpoint although the final responses are fairly interesting (and are fashion orientated which is an aspect of the brief) again I am struggling to see anything really original (they feel like fashion photographs- which I know may be the point but there also seems to be no intriguing twist to give them more of a purpose)-I also feel that the posters themselves could have benefited from some colour- something to make them visually striking.
The designs below were part of a moving exhibition (these are the stills advertising it) - I like the simplicity of the movement (it utilises an almost stop motion effect which much like the entry above introduces a textural physicality). Motion seems to be the key theme throughout the designs which is displayed by the distorted strips of image. In some, vibrant colour has been used to break up the monochrome which creates a stain glass effect. These winners designed the whole branding for the exhibition which meant that their response was incredibly thought out an cohesive. Having said that from a design standpoint although the final responses are fairly interesting (and are fashion orientated which is an aspect of the brief) again I am struggling to see anything really original (they feel like fashion photographs- which I know may be the point but there also seems to be no intriguing twist to give them more of a purpose)-I also feel that the posters themselves could have benefited from some colour- something to make them visually striking.
Richard Teahan And Samantha Wilkinson Yellow Pencil Award Winners Entry
The Brief (as stipulated by D&AD): Create a 25 second ident for Digital Cinema Media (DCM) and fill it with your creative interpretation of the true power of cinema. You will need to visualise emotion, literally showing how film feels.
This is probably one of my favourite entries out of the two above- mostly because it utilises so many familiar movie elements. There is a sense of depth, and though sometimes the elocution is a bit rough around the edges I think the idea is a nice one. The music matches the clips well and they have provided a range of various characters and clips. Having said this emotionally they have stuck to similar clips and I think personally I would have probably included a variety of emotions in order to fulfil the "literally showing how the film feels" element to the brief.
This is probably one of my favourite entries out of the two above- mostly because it utilises so many familiar movie elements. There is a sense of depth, and though sometimes the elocution is a bit rough around the edges I think the idea is a nice one. The music matches the clips well and they have provided a range of various characters and clips. Having said this emotionally they have stuck to similar clips and I think personally I would have probably included a variety of emotions in order to fulfil the "literally showing how the film feels" element to the brief.
Source: http://www.dandad.org/awards/new-blood/2014/dcm-show-the-emotion-of-film/2423/bringing-cinema-to-life/
So far my initial impressions of the past student winner are that they have produced really cohesive designs. Whilst I think the elocution of these entries is sometimes lacking I think that its important to generate something thats clever as well as well made.
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