These are the black pencil award winners for 2013 (there were only two) which was my last D&AD award research.
Anna Barton, Louise Delves and Sam T Smith Collaborative Team
The Brief (as stipulated by the D&AD):Illustrate a significant event, or series of events, from the history of XL Recordings.
Out of the two black pencil award winners I prefer the entry above- I do like the making of video- and I can see the appeal to the final piece but I really don't understand the reasoning behind the concept- they have punched holes into paper with the various lyrics on (I think) and then used a small musical device which plays the tune as it goes through - but the music it plays isn't a white stripes song (and it was only after I googled was it revealed that the music played is something that inspired the album) so though it has relevance its also highly obscure. Having said this it is admittedly an original and obscure product (though I'm guessing the process was given more importance than the actual final piece).
Paul J De Ridder and Yme Gorter Collaborative Team
The Brief (as stipulated by the D&AD):Create a campaign for the AI Gore that not only makes people accept we have a problem but persuades them to do something about it.
This is another winner- I think it won because it was part of a whole cohesive idea that has been well explained, however I can't say that I found the product very interesting at all and I really can't stand the voice over which I think is far too cheesy and Americanised.
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