My Chosen Brief- Wetransfer

Wetransfer Brief

I did have a look into all of the briefs but the Wetransfer brief was the only one that really appealed. Since I think its important to decide quickly and this brief plays to my strengths I have pretty much decided that this is my chosen brief. I have highlighted the key elements iterated in the brief itself to clarify what my outcome should be and what I can begin to research in order to try and come up with an idea.

I have listed some key elements from the brief below that I need to consider when researching so I can fully answer and explore my chose brief:

10 years time
Target audience (of my choosing)
A strong concept/theme/idea
Celebrate a future me
Analogue Techniques
Digital Techniques
Print Piece and Digital Execution
Purpose

The Challenge:

Create a print and online illustration to celebrate the person you’ll be in 10 years’ time. You can be whoever, wherever, however you want to be. Who knows – this may be a prophecy...Create your response in any medium you feel best represents you (the future you).

You get to decide who your target audience is. It can be who or whatever you want it to be, just be sure to tell us when you submit your work.

Considerations:

This is your opportunity to create a future you. It’s up to you how you interpret this. Consider, question and ultimately celebrate the person you want to be.

 

Your response doesn’t have to be a literal portrait, although it can be if you want. Indulge in yourself and your abilities. 

 

Question the things that matter most to you now. Will they still matter to you in the future? How will you have changed? What will you love and hate? What will you have kept with you from today and what will you have lost along the way? 

 Think about what ‘illustration’ means in the 21st Century. It’s a broad church of skills and approaches, from established analogue techniques to emerging digital tools; from hand rendered typography to 3D model making, hand torn collage to highly rendered CGI, from the single static image to the animated narrative. Perhaps your future portrait will be made using a method yet to exist? Does your choice of medium reflect the person you’re presenting? 

 

Remember that concept is key. Illustration is most powerful when driven by a strong concept. 

This brief is designed to stimulate creativity, self-promotion and discovery, so be as expressive as possible and make it count. 

What Is Essential:

A portrait of the future you, with one print and one digital execution. 

The type, size, etc of these executions is up to you (though make sure that when
you come to enter you adapt your work to fit the submission spec). Your print piece could be a poster, book, or even postage stamp. Your digital execution could be static, moving, or interactive. The print and digital executions should be extensions of each other, that can work together but also stand alone. 

 Document and show your research and how you developed your ideas. 

To Submit:

Main deliverables (mandatory)
Submit your print piece as one image.
Submit your digital piece either as one image (for static work), or as a video (for moving image or interactive work; max. 1 min).
To show your research and development, submit either up to four images or a video (max. 1 min).