Typography Research

Dan wanted to have the text write itself in as a part of the promo and we always knew that we would need text elements - we began to visually gather some inspiring font based images.

I liked the various fonts in this bottle - it seemed to be both very clean and yet nuanced like hand-drawn writing.

 I love the roughness of the font below I think it perfectly accents the starry background and it is definitely something that I think will work well with the jars. I think because we are integrating jars there has to be a rustic roughness to them that this font very much embodies.