"Underlying everything we do is that we want to talk to humans, while being human. Everybody hates talking to a machine when they call a company; they want to find their way to an actual human. I'm absolutely not anti-digital, and our work wouldn't be possible without it being touched by a digital process at some stage. But that still allows for the fact that it's clear it was created by people with love and affection behind it. Hopefully".
This design has really required me to put myself into it, so I am very hopeful that I have included enough of me if you will to allow it to resonate with its audience- an audience that I have previously established as being young graphic designers like myself.
Sagmeister, Stefan. 'Stefan Sagmeister On Humility, Happiness And Handmade | Graphic Design | Creative Bloq'. Creativebloq.com. N.p., 2014. Web. 20 Feb. 2015
Source: http://www.creativebloq.com/computer-arts/stefan-sagmeister-humility-happiness-and-handmade-51411833
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