Keyword Optimisation
I had a bit of a play with the Yoast application on some of my dummy site pages just to see how easy it was to use. It actually seems fairly straightforward - and its easy to see when its best optimised and when it isn't. In the example above, I have really emphasised my keywords throughout the page which has ensured its optimisation.
Content Optimisation
Because I haven't got relevant content it cannot be optimised fully (but on my actual event page I plan on trying to find relevant or similar content so this will be rectified).
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